"Yupster"

Thanks to Stereogum for bringing up this article, and he's also featured in this article.

Newsweek: Music: The Rise of the 'Yupster'
read the full article here

Audi advertising Pitchfork?

"We're at a crossroads," says Stereogum's Scott Lapatine. "Indie bands are gaining in popularity—and indie Yuppies are using the Web to discover them."

Not to sure about the whole "labeling" thing.

Rethinking Indie.

Wikipedia defines 'indie music' as:

"In popular music, indie music (from independent) is any of a number of genres, scenes, subcultures and stylistic and cultural attributes, characterised by (real or perceived) independence from commercial pop music and mainstream culture and an autonomous, do-it-yourself (DIY) approach."

Questions: What is an "indie" band? And when is a band considered not "indie"?
Is a band called 'indie' because of their sound? Or is it 'indie' because the band is under an independent label? And if they get signed to a label that is affiliated with a major label, are they still considered 'indie'?
Like for example, The Decemberists, they recently signed to a major record label, are they still 'indie'?

Things that make you go, hmmmm...